Old way: Users use Google to do a search, see Google ads, and click on a website they believe matches their search. From there they use that website's search feature to proceed.
New way: Users use Google to do a search, see Google ads, and click on a website they believe matches their search. But instead of clicking on a website they can perform another search, using Google, on that search result thus seeing more Google ads, possibly of competitor's websites.
Not really social web news but it is really interesting how hard Google is pushing.
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Well, apparently all they did is made an interface for their (very old already existing) feature of searching within a specific domain.
Actually, they already had an interface for it since I can remember, in the "advanced search" options.
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