Google has implemented a new monitoring program called YouTube Insight in an effort to give content providers the ability to gather information on where and by whom their videos are being watched. Information is broken down by day and tracks information such as what state or country is viewing a given video, how many times its been played amongst other data.
Google hopes to use this program to bolster its advertising revenue coming from YouTube. This program helps keep away pesky embedded commercials, a growing source of ad revenue for large media corporations, and instead incentivizes companies to purchase ads that are shaped for a specific audience, much like television commercials.
While similar tools have always been available to paying marketers, this new program will be available to anyone who submits a video. In addition, paid advertisers will also have access to additional tools that keep track of statistics such as how many users stopped the video at a given interval.
I'm glad to see such tracking mechanisms in place, and I hope this pays off for Google. I for one HATE commercials before watching content I request and if Google can make money a different way, go for it.
Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
Friday, March 28, 2008
Wednesday, February 06, 2008
The Machine is Us/ing Us
I have always been online, I grew up in the online generation with an internet connection in 7th grade. I saw the internet change and develop, but I never saw Web 2.0 as any sort of revolution, I simply saw it as slow changes here and there. When I stumbled upon this you tube video a few months ago, it was a mind bending experience for me. The internet did change, and I guess I was one of the last people to realize it. It's only about four minutes long but is a good introduction to the change in technology behind the internet.
This video was made by Professor Wesch, a Cultural Anthropologist at Kansas State University and his point of view is fairly unique compared to many other experts because of his background.
The video can be found at: http://www.youtube.com/watch?v=NLlGopyXT_g
Professor Wesch's page is: http://www.ksu.edu/sasw/anthro/wesch.htm
This video was made by Professor Wesch, a Cultural Anthropologist at Kansas State University and his point of view is fairly unique compared to many other experts because of his background.
The video can be found at: http://www.youtube.com/watch?v=NLlGopyXT_g
Professor Wesch's page is: http://www.ksu.edu/sasw/anthro/wesch.htm
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