More and more charities are utilizing social networking sites. ReadWriteWeb discusses how sites like Facebook and MySpace allow users to donate through their sites and recruit other donors through their social networks.
The top Facebook Cause, Support the Campaign for Cancer Research, has over 3,086,062 members, but only $60,155 donated so far. While $60K is not a trifling sum of money, the average donation per member is pretty small.
FreeRice is taking a more interesting approach. By creating a Facebook app they use Facebook social networks to advertise and promote their site. Instead of asking users to donate, though, advertising revenue is used to support their cause.
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