Sunday, February 24, 2008

Tagging online ads for web analytics

Most of the major web analytics tools including Google Analytics, omniture, websidestory use tagging. Avinash Kaushik writes more about Web analytics. Tagging helps such analytics applications to successfully track different aspects of online marketing activity. It uses link tagging which involves adding query string parameters to the destination URLs used in online ads. Google Analytics is integrated with Google AdWords which provides option for auto-tagging. And to tag other paid search URLs Google provides a URL builder tool . Tagging search campaigns has become very critical to ensure accuracy.

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