WeColumn falls in between a regular blog and a micro-blog. You write a paragraph or two about a specific topic that you think others may be interested in and then other blogs or sites can embed the text as a widget on their own sites. For instance, Telligen’s own WeColumn(in Dutch) is about surf conditions in the North Sea. Other Dutch surf sites, such as the Holland Surfing Association re-skins the text and puts it up on their site.
This is the basic idea that they are pushing. I guess the purpose is to build up an audience / reputation as a good writer and eventually start your own gig that can pay some bills... or get picked up as a professional blogger. Anyway, give it a look, its still new so I don't know how successful you'll become at being the next big blogger.
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