wickd: "tech fashion"

Found via trendwatching.com's April Trend Briefing, a clothing company in the Netherlands will put a ShotCode on a shirt. A ShotCode is a "barcode"-like image that encodes a URL into a small graphic. The website provides a mobile phone application that uses the camera on the phone to read the ShotCode and then open the phone's browser to the encoded URL. What is interesting is that wickd will create a ShotCode for your personal URL and then put it on a shirt of your choice. So you can now take your online social presence offline.